Let’s look back at how it all began.
How did September become
Apple’s biggest month?
Apple’s biggest month?
Apple’s tradition of global presentations began not with September, but with one person. On January 9, 2007, at the Macworld conference in San Francisco, Steve Jobs unveiled the first iPhone, calling it a “revolutionary and magical product.” Since then, Apple presentations have gone far beyond regular product announcements and become events watched simultaneously by tens of millions of people worldwide — from Cupertino to Baku.
After Steve Jobs stepped down in 2011, Tim Cook continued the presentation tradition. Since 2012, Apple has regularly unveiled its new flagship iPhone models in the fall, most often in September. Since 2017, its major events have taken place at the Steve Jobs Theater in Apple Park and have been streamed live worldwide.
Today, Apple’s September presentation is both a technology showcase and an annual tradition that brings millions of people together. Join the iSpace community to watch Apple presentations with us, learn about masterclasses and events, discover new ways to use Apple devices, get expert support, and connect with like-minded people.
After Steve Jobs stepped down in 2011, Tim Cook continued the presentation tradition. Since 2012, Apple has regularly unveiled its new flagship iPhone models in the fall, most often in September. Since 2017, its major events have taken place at the Steve Jobs Theater in Apple Park and have been streamed live worldwide.
Today, Apple’s September presentation is both a technology showcase and an annual tradition that brings millions of people together. Join the iSpace community to watch Apple presentations with us, learn about masterclasses and events, discover new ways to use Apple devices, get expert support, and connect with like-minded people.
Apple Event 2026 Highlights: iPhone, Apple Watch, and AirPods.
On September 9, 2026, Apple held its “Awe Dropping” event at Apple Park. As an official Apple partner, the iSpace team took a detailed look at every new product — here are the key highlights:
A space for discovery.
In every moment.
iSpace is an international retail chain and an Apple Premium Partner in Azerbaijan. We offer only brand-new, genuine Apple devices with an official warranty, along with convenient services such as Trade In, installment plans, financing, and delivery across the country.
Every year, we watch the Apple Event together with iSpace Club members, discuss the biggest announcements, and explain complex technologies in simple terms.
Join the iSpace loyalty program and become part of Azerbaijan’s Apple community.
Every year, we watch the Apple Event together with iSpace Club members, discuss the biggest announcements, and explain complex technologies in simple terms.
Join the iSpace loyalty program and become part of Azerbaijan’s Apple community.
Apple 2026 New Releases at iSpace
In autumn, Apple traditionally holds a presentation where it introduces updated devices and their new features. Soon after the event, the new iPhone and other gadgets become available at iSpace. Here, you can purchase original Apple products with a manufacturer’s warranty, choose suitable accessories, and select convenient payment and delivery options.
Check out photos and descriptions of the latest Apple gadgets and pick up your device at the nearest iSpace store.
New Apple Devices
Every year, the company releases gadgets for different purposes that are part of one ecosystem and work seamlessly together thanks to AirDrop, iCloud, and other services. The product lines that are regularly updated include:
· iPhone smartphones;
· Mac computers and laptops;
· iPad tablets;
· AirPods headphones and other devices.
The autumn presentation is Apple’s main event, where the company unveils some of its new products and explains updated features and their benefits. With each new generation, the devices become more powerful and convenient to use.
How to Choose a New Apple Device?
If you have decided to buy a new Apple phone or another device, first determine what you need it for: work, study, or creativity.
Compare the specifications of different models, including built-in storage capacity, screen size, camera capabilities for smartphones and tablets, and battery life. iSpace experts will help you choose a device that meets your requirements.
How to Buy the Latest Apple Products at iSpace?
Buying a new Apple smartphone or another device at iSpace is easy. After the official release, you can pre-order an iPhone and other new products to be among the first to receive them. Special credit and installment plans are available — choose the option that suits you best.
You can make your purchase even more affordable with the Trade In program: trade in your old device, and its value will be deducted from the price of the new one.
Why Buy Apple Devices at iSpace?
iSpace is an official Apple reseller. The latest iPhone comes with an official one-year manufacturer’s warranty. Our experts are always ready to help you choose the model that best suits your needs. We also have an authorized iSupport service center, where warranty service is provided in accordance with Apple standards.
You can order a device with delivery across the country or pick it up from one of our stores in Baku, conveniently located throughout the city. Join the loyalty program to earn bonuses on your purchases.
We will let you know when pre-orders for the 2026 iPhone become available — follow our social media and check the latest news on the website.
FAQ
What to Expect from Apple in 2026?
During its autumn presentation, Apple usually introduces updated product lines. To make sure you do not miss the latest Apple releases and are among the first to hear about them, follow iSpace on social media.
Which Apple Models Will Go on Sale in 2026?
The exact list of devices will be known after the official presentation.
How Much Will the 2026 iPhone Cost?
The price of the 2026 iPhone is not yet known. It will be announced during the autumn presentation.